Associations and for that matter Corporates, are becoming increasingly disassociations. Most of them have forgotten that it is a group of people that are associating together. Too many are associations or corporates that are trying to get data points to love other data points.
Far too many associations are so focused on the outcomes and the purpose and the strategic priorities, that they’ve forgotten the most basic and important element of the work — people. This means relationships and human connection.
People aren’t inspired by flashy logo’s
People don’t have deep affinity because of some advertising channel
People won’t give their all for a salary
People can’t fall in LOVE with strategic plans
Whether you want higher membership levels, deeper employee engagement, better member retention, higher conference attendance, bigger donations, or higher morale… there is often one only solution.
That solution is not some gimmick.
That solution is not some new piece of software.
That solution is not a fancier meeting location.
That solution is not a new compensation model.
That solution is not some other transnational interaction where you give x to receive y.
While the above are all critical in their own capacities to the success of most organisations, the main solution is a CHOICE to put real human relationships back at the center of your association and the groups that it represents.
Corporate and Organisations need to Re-associate
Deepen the level of conversation and relationship. Require emotional exchange throughout your work. Above all, your association, organisation or corporate is HUMAN BEINGS looking for a group that can help them thrive and feel like they matter. They are human beings. They are not advanced analytical metrics. They are not dollars and cents in a ledger. They are human beings. They want to be loved and they want to matter. It’s as simple as that.